We usually write reviews in two cases: when everything was just great or when it was a complete nightmare. In both of them, we succumb to emotions and forget that, in fact, what we write will be read by another person. And he is not alone. We offer you to figure out how to write a review in the modern online world, what should be in it and according to what criteria it should be written.
To answer this question in a nutshell, then writing a review after receiving any service is a habit that makes this world a better place: in the truest sense of the word. This is the easiest and most convenient opportunity to tell a brand or company that something is either wrong with their work, or everything is just fine. In the latter case, writing a thank you note is just a must-have. For example, when you received a product that unexpectedly arrived in such a beautiful package that it would be a sin not to write a review to the seller. But when we talk about unexpectedly bad impressions, your review is an opportunity not only to point out the problem areas of the company, but also to warn future customers that they are not all that great as you might think.
There is also a third party. It lies in the fact that by leaving reviews, you are helping the same potential customers when they cannot decide on a choice. For example, you decided to write a review about Kyivstar and talked about the benefits of using the services of this operator. They just described in detail that the connection catches well, and the tariffs are at a nice price, and they do not skimp on bonuses. And the person who read this, perhaps, was just choosing a new SIM card for himself and could not decide on the operator. Here you have done a useful good deed. This is how word of mouth works when you decide to write a review about a hotel, restaurant, or store, any of these organizations that are considered the most competitive in the world today.
Many customers do not think about the importance of photos and will rather look for information on how to write a review on booking, rather than select realistic pictures for it. But photos add a million more chances for your reviews to get noticed and trust your experience. This is important to do even if you decide to write a review on Google. It is also useful and easy to write a review on Instagram.
Any photo is proof that you have been, tried, liked or disliked. And it is desirable to upload really high-quality photos that show all the details and the general view. After all, it looks strange if you decide to write a review about a restaurant, but attached a photo of yourself at the table, where neither your dish nor the interior is visible. Or they decided how to write a review about clothes so that there was no limit to indignation, but they didn’t even bother to take a picture of what exactly was wrong. It is clear that we are talking about your personal experience, but in this case there is no benefit to the other person. And the benefit is important.
Moreover, if you leave a negative review with a photo, then this automatically increases the likelihood of feedback from a company or brand. Many of them understand that today you can write a review for money in Ukraine, so the attached photo for them will be direct evidence of the inconvenience caused to you on their part.
There is no universal review structure that would be perfect for any product or service. Even googling “How to write a sample business review” page will give you many options, but none of them may be suitable. Why? If you decide to write a review about a doctor, you will evaluate him according to one criteria. If it’s about a mobile application, it’s completely different. However, there are important rules about how to write a review so that it is not "empty" but useful to everyone who reads it.
First, your review should reflect your actual experience. Without hidden meanings, abstruse words and abstract concepts. Write to the point, guided by clear criteria: like / dislike; here it is good, but here it would be better.
Secondly, indicate dates and observe chronology. Do not write a review randomly, mixing up the order of events or facts. This is important so that the company that reads it can remember you and the day you placed the order in order to analyze why it didn't work out the way you expected. For example, a person was dissatisfied with the long wait for an order in a restaurant, but in fact that evening the chef went home because of poor health and everything went awry. Thirdly, be literate: do not forget about punctuation marks, write in lowercase letters and in simple understandable words.
At the moment when you decide to write a review about a company that has no excuses, it is important to observe two points. First, show some understanding. This is difficult, but it will help other people understand what was unpleasant for you, but you can enter into the position of the company and the situation can still be corrected. The second point - do without curses, insults and exclamation marks. Describe events and the situation from a neutral point of view and point out both advantages and disadvantages. This will show that you are an adult and are ready to conduct an adequate dialogue.
Perhaps you yourself have ever been in the place of a person who wanted to know the specific pros and cons of a company or service, but stumbled upon a verbal nightmare with a bunch of grammatical errors. It's not much fun to read that, is it? This opinion is also confirmed by the Ask.Direct online service, which was created specifically to save yourself from nightmarish reviews from strangers. In a few clicks, this chatbot finds a person who has used the services of a company or brand that interests you, and opens a personal chat with him in a convenient messenger for you. A fast, clear and logical way to get up-to-date information about something from a real live person.